Director of AI Culture and Gaming
Adam leads two strategic areas of BFBS, with a focus on gaming alongside the organisation's AI capability. He oversees the growth of BFBS Esports as part of BFBS' welfare and audience engagement offer, helping the organisation connect with younger serving personnel.
Adam also heads up the charitable arm of the BFBS Academy, bringing together AI and gaming to support veterans and serving personnel in developing the skills needed to access fast-growing sectors across technology and media.
Before joining BFBS to lead on our digital transformation, he ran Bloomberg Television’s digital desk following an early career spent working at two production agencies.
A published author on digital content, Adam has an obsession with board games and flying gliders.