Overview
The Games of Remembrance, which took place on 8th November 2018, was a day of commemoration. Football matches between the British and German armed forces marked 100 years since the end of World War One, while raising money for The Royal British Legion. BFBS Creative was tasked with running a compelling social media campaign to promote this one-day event, which held meaning for so many people.
The challenge
We were called on by the Army Football Association, organisers of Games of Remembrance, to run their social media campaign over multiple platforms. Our goal was to create, roll out and manage a social media campaign targeting people aged between 13 and 25, who would not have traditionally engaged with Remembrance.
The solution
Our campaign ran across multiple platforms:
- Owned Facebook and Twitter profiles (@GofR2018)
- Bespoke content posted from official British Army profiles using the (@BritishArmy)
- Existing online communities and influencers to increase our reach
The outcome
The campaign was a resounding success. In just two months we reached over 3.4 million people, achieved more than 25,000 engagements, and exceeded 9,600 link clicks to ticket purchasing and the live stream.
We are incredibly proud that our campaign won a Drum Award in May 2019 for Best Not-for-Profit Campaign.
Contact [email protected].