BFBS is the Official Media Partner For Walking With The Wounded 2024

BFBS is proud to announce that it is the official media partner for this year's Walking with the Wounded event and will be entering a team from the organisation's Armed Forces Group.

On the 11th anniversary of the Cumbrian Challenge, thousands of Armed Forces supporters will be taking to the hills to raise thousands of pounds to support veterans. Taking place in Grasmere in the Lake District on 17 and 18 May, the walk will be led by the Armed Forces charity, Walking With The Wounded (WWTW), with support from companies including Gasway, BAE Systems Submarines, DXC Technology and the FDM Group.

Co-chair and Senior Video Producer, BFBS Academy & Creative Darren Coventry said: "BFBS has been a long-term ally of the Armed Forces and the many charities that support our service personnel, veterans and families.  

“As a Gold Award holder in the Armed Forces Employer Recognition Scheme we echo that attitude internally, supporting the veterans and reserve forces personnel who work at BFBS, across the world.

“Shining a light on the activities of charities like WWTW, who exist solely to empower the veteran community couldn't be more rewarding.”

With 170 teams taking part and nearly £100,000 raised in support of veterans and their families, the Cumbrian Challenge is WWTW’s annual flagship fundraiser. 

Beginning in 2013, the route includes options ranging from Peak (11km - 650m ascent), Tough (21km - 1,400m ascent) or Tougher (28km - 1,700m ascent).

Kate Tabain, WWTW Director of Fundraising and Communications, said: "We're thrilled to welcome the BFBS team to the Cumbrian Challenge, our premier fundraising event hosted by WWTW in Grasmere, in the heart of the Lake District.

“Although this challenging hike through the hills above Grasmere will test your endurance, it will also raise crucial funds for our life-changing programmes that support veterans and their families across the UK.

“It will be an unforgettable weekend for all involved and it will have a long-lasting impact on the Armed Forces community."

Cumbrian challenge